Way back in the heady days of 2013, then-Warner Brothers, a movie production studio that also owns DC Comics and the right to most of its characters, took a look at the billions that the Marvel Cinematic Universe was raking in and said, “We want that.” However, the difference is that Marvel Studios had elevated aspiring producer Kevin Feige, who had made his bones in movies like You’ve Got Mail, before his work on X-Men and Spider-Man got him the attention of Marvel Studios. His vision was to create a shared universe of connected films to mirror the work that Marvel creators Stan Lee and Jack Kirby had done to create the Avengers.
Even without a similar executive at DC, the launch of the DC Extended Universe of films started strong, with Superman and Batman franchise films like Man of Steel and Batman vs Superman: Dawn of Justice raking in hundreds of millions of dollars. But the films failed to cohere into an overarching story compelling enough to draw audiences into watching films about less-popular characters on the strength of the DC brand.
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