For the past few years, TikTok has grown from a leisurely social app for adolescents into a dominating social platform that has broken user and download records and turned social influencers into celebrities overnight. Month after month, TikTok’s user base continues to grow in unprecedented amounts, making social apps like Instagram and Snapchat seem minuscule in comparison.
Although the platform is still mainly used by Gen Z, TikTok is drawing both Gen X-ers and millennials alike. That shouldn’t be surprising, since the app has also made itself instrumental in promoting and marketing its business and music projects. Brands like Fashionnova have also begun to hire TikTok creators to amplify their marketing campaigns through their massive follower counts, which is another reason why potential creators are rushing to the app in the hopes of snagging themselves lucrative influencer deals.
from We Got This Covered https://ift.tt/3EgqS6X
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