Halloween Kills is the latest film to adopt the strategy of releasing in theaters and stream at the same time, slated for October 15. And while it may not be surprising considering the coronavirus pandemic and the delta variant is still impacting the globe, it’s still a fascinating case study for a studio willing to adapt its release schedule to better fit the times we live in.
As detailed in an interview with Collider, Blumhouse CEO Jason Blum actually revealed it was his idea to have the simultaneous release both in theaters and streaming on Peacock, saying it was inspired by the tumultuous rollout of the critically acclaimed, but sadly underperforming horror-comedy Freaky in November 2020.
from Movies – We Got This Covered https://ift.tt/2YfoIED
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